Summer 2024 Makeup Trends: What’s Hot Right Now

Summer 2024 is all about embracing bold colors, radiant skin, and a touch of playfulness in your makeup routine. As the temperatures rise, so do the trends, with fresh looks that reflect the vibrant energy of the season. Whether you’re updating your kit or looking for inspiration for your clients, these are the top makeup trends heating up this summer.

1. Glossy Skin: The Ultimate Glow-Up

Radiant, dewy skin continues to be a major trend this summer, but with an added twist of high-shine gloss. Think of it as taking the no-makeup makeup look to the next level. To achieve this look, start with a hydrating primer for dry skin to create a smooth base. Follow up with a lightweight, luminous foundation or tinted moisturizer, and finish with a glossy highlighter on the high points of the face—cheekbones, brow bones, and the bridge of the nose. For an extra touch, dab a bit of clear gloss on the eyelids or the highlighter for a reflective finish that catches the light perfectly.

Why It’s Hot: Glossy skin gives off an effortless, sun-kissed vibe that’s perfect for summer. It’s all about looking fresh, hydrated, and glowing from within, making it a must-try trend for both day and night looks.

2. Bold, Bright Eye shadows: Make a Statement

This summer, it’s all about making a statement with your eyes. Vibrant, bold eye shadows in shades like electric blue, neon green, fiery orange, and hot pink are taking center stage. Whether you opt for a single wash of color across the lid or a more intricate, multi-colored design, bold eye shadows are an exciting way to play with color.

Pro Tip: To make the colors pop, use a white eye shadow base or primer before applying the shadows. This will intensify the pigments and ensure your look stays vibrant all day long.

Why It’s Hot: Summer is the perfect time to experiment with color, and bold eye shadows are a fun, eye-catching way to do it. They’re ideal for festival season, beach parties, or any occasion where you want your eyes to be the star of the show.

3. Soft Blurred Lips: A Fresh Take on Lipstick

Move over, sharp lip lines—this summer, it’s all about soft, blurred lips. This trend involves applying lipstick in a way that looks like it’s been gently smudged or faded at the edges. The result is a softer, more natural-looking pout that’s still packed with color. 

To achieve this look, apply your lipstick to the center of your lips and blend it outward using your fingers or a small brush, blurring the edges for a diffused effect. You can also layer a bit of gloss or balm on top for a hydrating finish.

Why It’s Hot: The blurred lip trend is perfect for summer because it’s low-maintenance and easy to achieve. It gives off a youthful, carefree vibe that’s both flattering and effortless, making it perfect for those hot summer days.

4. Pastel Eyeliner: Subtle Yet Stunning

If you love the idea of colorful makeup but prefer a softer approach, pastel eyeliners are the trend for you. This summer, pastel shades like lavender, mint green, baby blue, and peach are making waves. Use these shades to line your upper or lower lash line, or get creative with pastel wings or graphic liner shapes.

Pro Tip: Pair pastel eyeliner with a minimal base and neutral lip to keep the focus on your eyes. For an extra touch, add a hint of shimmer in the inner corners to brighten up your look.

Why It’s Hot: Pastel eyeliner offers a fresh, modern way to incorporate color into your makeup routine without being too overpowering. It’s a subtle yet stunning option that works for both everyday wear and special occasions.

5. Sun-Kissed Bronzer: The Perfect Tan

Achieving that perfect sun-kissed glow is easier than ever with this summer’s bronzer trend. The goal is to create a natural-looking tan that makes it look like you’ve spent the day at the beach. Choose a bronzer that’s a few shades darker than your natural skin tone and apply it to the areas where the sun naturally hits—your forehead, nose, cheeks, and chin.

Pro Tip: For a more radiant finish, opt for a bronzer with a hint of shimmer. This will catch the light and give your skin a healthy, glowing appearance.

Why It’s Hot: Sun-kissed bronzer is a summer classic that never goes out of style. It’s the easiest way to warm up your complexion and add a bit of healthy color to your face, perfect for those who want a natural, beachy look.

6. Floating Eyeliner: A Modern Twist

Floating eyeliner has been gaining popularity, and this summer, it’s set to be one of the hottest trends. This technique involves drawing a line above the crease of the eyelid, giving the illusion of a floating liner. You can keep it simple with a black liner or go bold with a bright color or even a glitter liner.

Why It’s Hot: Floating eyeliner is modern, edgy, and perfect for those who want to try something different. It adds an unexpected element to your makeup and is sure to turn heads.

7. Monochromatic Makeup: Matchy-Matchy Done Right

Monochromatic makeup involves using the same color on your eyes, cheeks, and lips for a cohesive, polished look. This summer, shades like coral, peach, and pink are popular choices. The key is to find tones that compliment your skin and blend seamlessly across all areas of your face.

Why It’s Hot: Monochromatic makeup is quick, easy, and always looks put together. It’s a go-to trend for summer when you want to look polished without spending too much time on your makeup.

8. Colorful Mascara: Lash Out

While black mascara is a staple, colorful mascara is making a comeback this summer. Bright shades like cobalt blue, emerald green, and violet are adding a fun pop of color to the lashes. You can either coat all your lashes or just the tips for a subtle hint of color.

Why It’s Hot: Colorful mascara is an easy way to add some personality to your look without much effort. It’s playful, vibrant, and perfect for adding a pop of color to an otherwise neutral makeup look.

9. Neon Accents: Bright and Bold

Neon makeup is another bold trend that’s shining this summer. Whether it’s neon eyeliner, eyeshadow, or even lip color, these bright, electrifying hues are perfect for making a statement. Use neon shades as accents to brighten up your makeup look, or go all out with a full neon eye or lip.

Why It’s Hot: Neon accents are bold, fearless, and perfect for summer parties, festivals, and any time you want to stand out.

10. Metallic Finishes: Shine On

Metallics are making a comeback this summer, with gold, silver, bronze, and rose gold leading the way. Metallic eye shadows, liners, and highlighters add a touch of luxury and shine to your makeup look. 

Pro Tip: For a bolder look, combine metallic finishes with matte products to create contrast and dimension.

Why It’s Hot: Metallic finishes add a glamorous touch to any makeup look, making them perfect for summer evenings and special occasions. Whether you’re going for a full-on metallic eye or just a hint of shimmer, this trend is all about catching the light and shining bright.

Summer 2024 is all about embracing your creativity, experimenting with color, and letting your natural beauty shine through. These trends offer something for everyone, whether you’re into bold, vibrant looks or prefer something more subtle and sophisticated. At Makeup Studio Pro, we encourage our students and clients to have fun with their makeup and try new trends that reflect their personal style. So, grab your brushes, pick your favorite trend, and make this summer your most stylish one yet!