Influencer-Approved Makeup Hacks You Need to Try

From flawless skin to perfectly sculpted brows, makeup influencers have a way of making every look seem effortless. With millions of tutorials, tips, and tricks flooding our social media feeds, it can be hard to keep up. Luckily, we’ve rounded up some of the best influencer-approved makeup hacks that are not only game-changers but also easy to incorporate into your beauty routine. Whether you’re a makeup novice or a seasoned pro, these tips will help elevate your look in no time.

• Skin Prep is Everything

One of the most common secrets makeup influencers swear by? Flawless makeup starts with great skin prep. Influencers like Huda Kattan and Nikkie Tutorials emphasize the importance of a hydrated, smooth canvas before applying any makeup. 

Hack: Double Prime for Lasting Makeup

Use two different primers—one hydrating and one mattifying. Start with a hydrating primer on the outer areas of your face, where skin tends to be drier. Then, apply a mattifying primer on your T-zone to control shine throughout the day. This dual-priming technique ensures that your makeup lasts longer and looks balanced.

• The “Underpainting” Technique

A favorite among influencers like Patrick Ta and Mary Phillips, underpainting is the technique of applying contour and highlight underneath foundation. This hack creates a natural, lit-from-within glow that looks incredibly subtle.

Hack: Contour First, Foundation Later

Instead of layering contour over your foundation, apply your contour and highlight first, blending them out. Then, go in with a lightweight foundation or skin tint on top. This allows the contour to peek through, giving you a more natural definition. It’s a must-try for anyone looking to achieve that effortless “no makeup” makeup look!

• Set Your Base with a Mist, Not Powder

Setting powder is a staple in most routines, but some influencers are swapping powder for setting mists to avoid that cakey finish. Influencer Jackie Aina loves this hack for keeping makeup in place while maintaining a fresh, dewy glow.

Hack: Mist Between Layers

Instead of packing on layers of powder, try using a setting spray between each layer of makeup. After applying your foundation, give your face a light spritz of setting spray, then continue with your concealer or blush. This technique locks in each layer, leaving your skin looking fresh and natural without the heavy buildup.

• Blush Placement is Key

Blush can completely transform your face, and according to beauty influencers, where you place your blusher can make a big difference. Makeup artists like Charlotte Tilbury and beauty gurus like Desi Perkins often suggest going beyond the apples of your cheeks.

Hack: Apply Blush Higher for a Lifted Look

Instead of placing blush on the apples of your cheeks, apply it slightly higher on your cheekbones and blend upwards towards your temples. This creates a more lifted, youthful appearance. For an extra sculpted look, use a cream blusher and blend it out with a damp beauty sponge for a seamless finish.

• The Perfect Brows with Soap Brows

The soap brow technique has taken over the beauty world, and influencers like Bella Fiori and Alissa Ashley swear by it for creating full, fluffy brows that stay in place all day.

Hack: Ditch the Brow Gel for Soap

For long-lasting, laminated-looking brows, use a spoolie to brush your brow hairs upward with clear soap. The soap will hold your brows in place while giving them a natural, feathered appearance. Pair this with a brow pencil to fill in sparse areas, and you’ll have influencer-worthy brows in minutes.

• Eyeliner Illusions

Want to give your eyes a lifted, cat-eye look without the dramatic wing? Influencers like Vogue Williams and Megan Ellaby have mastered this subtle yet impactful hack.

Hack: Tightline Only the Outer Corners

Instead of drawing a full winged liner, apply your eyeliner only on the outer third of your upper lash line and slightly wing it upwards. Tightlining in this way gives the illusion of a lifted eye without the intensity of a full wing. Pair it with mascara for a soft, wide-eyed look.

• Use Lip Liner for a Fuller Pout

Lip liner has always been a makeup must-have, but influencers like Kylie Jenner and Bretman Rock have taken it to the next level with this simple hack.

Hack: Overline Strategically

Instead of overlining your entire lip, focus on just the cupid’s bow and the center of your bottom lip. By slightly exaggerating these areas and keeping the rest of your lip line natural, you can create the illusion of fuller, plumper lips without them looking unnatural. Finish off with a gloss to make your lips look even more voluminous.

• The “Reverse Cat Eye” for a Sultry Look

The reverse cat eye has become a viral trend, and influencers like Danielle Marcan and Jamie Genevieve are all about it. This bold eye makeup technique emphasizes the lower lash line rather than the upper, creating a sultry, smoldering effect.

Hack: Smoke Out Your Lower Lash Line

To achieve this look, apply eyeliner to your lower waterline and smudge it outwards with a small blending brush. Add a touch of dark eyeshadow to intensify the smokiness, and keep the upper lash line bare or lightly lined. Pair with mascara for a striking, edgy look that’s perfect for a night out.

• The “Foundation Cocktail”

Mixing foundations isn’t new, but influencers like Desi Perkins have perfected the art of creating custom “foundation cocktails” to achieve the perfect shade and finish.

Hack: Blend Matte and Dewy Formulas

If your skin changes throughout the year or you just can’t find the perfect formula, try mixing two foundations with different finishes—one matte and one dewy. This allows you to control the finish and coverage to match your skin’s needs, giving you a flawless base no matter the occasion.

Thanks to influencers, we’re always discovering new makeup tricks that make our beauty routines more efficient and fun. Whether you’re looking for a subtle change or a bold new look, these influencer-approved hacks are definitely worth trying. The best part? You don’t need to be a makeup pro to master them—just a little practice and the right products!

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