About Us

Welcome to the vibrant world of Makeup Studio Amsterdam

 

Make-Up Studio Amsterdam, founded on creativity and professional artistry, is a makeup brand designed to empower people's own self-expression without limitation. Drawing inspiration from Amsterdam's progressive spirit and artistic heritage, Make-Up Studio Amsterdam was established in the 1980s with one goal in mind--makeup should empower rather than limit.

 

Backstage artistry to everyday beauty, our products are tailored for those who like to experiment, create and stand out. We embrace individuality in all its forms by crafting makeup tailored specifically for you. Your skin type, style, and story are all taken into consideration while formulas are developed to deliver professional results while remaining easy for makeup enthusiasts at every level of expertise to use.

 

Color is at the heart of what we do. With a wide spectrum of shades, textures, and finishes, Make-Up Studio Amsterdam invites you to blend, layer, and customize your look freely. There are no fixed rules—only tools that help you explore new possibilities and express your personality with confidence.

Beyond products, we are committed to sharing professional knowledge. From expert techniques to insider artistry insights, we support a community that values creativity, inclusivity, and skill. Our mission is to make professional makeup accessible, inspiring, and truly personal—so every face becomes a canvas.

 

Why Choose Make-Up Studio Amsterdam

  • A globally recognized makeup brand with decades of professional expertise

  • Available across 80+ countries, trusted by artists and beauty enthusiasts

  • High-performance formulas with rich pigmentation and long-lasting wear

  • Cruelty-free and hypoallergenic products, made with care

  • Signature Mix & Match system for personalized color creation

  • Inclusive foundation ranges designed for all skin tones and undertones

  • Professional skincare powered by active, skin-loving ingredients

  • Distinctive packaging that reflects creativity and individuality

  • Exceptional value for quality, without compromising performance

  • Complete retail solutions, including store concepts and custom displays

  • Ongoing training and marketing support for professionals and partners